By Lauren Kramer, Contributing Editor
Published on Wednesday, September 18, 2013
Mondays at 9 a.m. you’ll find Apryl DeLancy tweeting and posting to Facebook on behalf of Madison Holdings, a Seattle-based restaurant group that’s one of her clients. “We have a prescribed schedule to interact with consumers on Facebook,” said the director of social media at Blaze PR in Santa Monica, Calif. “You get a lot of reach and engagement on Monday mornings and Sundays between 4 and 6 p.m.”
Madison Holdings in March contracted Blaze PR to handle its social media for restaurants Blue C Sushi and Boom. Prior to that the company’s social media involvement was minimal, says Richard Dalton, president of the restaurant group. “I saw a real opportunity to have our social media handled by pros who could put together a solid program, instead of us just dabbling with it in-house.”
DeLancy monitors consumer comments and complaints and uses social media to create engaging content so her audience on Facebook, Twitter and the 7,000 recipients of the company’s email newsletter will want to keep coming back.
“Engagement has increased 300 percent for Boom and Blue C,” she said.