Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.


Author Archive

Published on
March 15, 2024

British consumers are more worried about sustainability in seafood than in any other food category, and with many wanting more information related to their seafood purchases, the industry has a responsibility to do more to educate consumers, according to Marks & Spencer (M&S) Aquaculture and Fisheries Manager Linda Wood.

Speaking at the 2024 Norway-U.K. Seafood Summit, held at Fishmongers’ Hall in London, England, on 27

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Published on
March 13, 2024
China purchased a record 80,000 metric tons (MT) of fresh Norwegian farmed salmon in 2023, as trade between the two countries got fully back on track following Covid-19, according to Norwegian Seafood Council (NSC) China Director Andreas Thorud. Speaking at the 2024 North Atlantic Seafood Forum (NASF),  which took place in Bergen, Norway, from 5 to 7 March, Thorud said the Covid years were very challenging in China from both a demand and supply… Read More
Published on
March 11, 2024

Salmon has become more expensive than other protein options in recent years, which has placed heavy pressure on the industry to justify those premium prices, according to Cargill President and Aqua Nutrition Group Leader Helene Ziv-Douki.

Speaking at the 2024 North Atlantic Seafood Forum in Bergen, Norway, Ziv-Douki said Cargill is convinced sustainability will be key to justifying prices. 

Within the scope of sustainability, she said, the

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Published on
March 8, 2024

The United Kingdom is one of Norway’s top markets for seafood exports, but it’s also a country that’s been gradually buying and consuming less fish, having sourced less volume of almost every species last year, according to Norwegian Seafood Council (NSC) Analyst Eivind Braekkan.

Speaking at the 2024 Norway-U.K. Seafood Summit in London, England, Braekkan said the only fish import to see an increase in volume sent to the U.K.

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Published on
March 7, 2024

Norwegian fish-farming firm SalMar has announced the launch of the “Salmon Living Lab” – a new R&D initiative aimed at attaining in-depth knowledge about biological performance in aquaculture operations.

Introducing the project at the North Atlantic Seafood Forum (NASF) 2024 in Bergen, Norway, SalMar CEO Frode Arntsen said it will be a continuation of SalMar’s longstanding mission of ensuring the health and strength

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Published on
March 5, 2024

Norwegian land-based salmon producer Andfjord Salmon has announced plans to use spare pool capacity as part of a post-smolt production strategy for supplying ocean-based farming operations around the country.

Delivering Andfjord Salmon’s fourth-quarter 2023 results on 29 February 2024, CEO Martin Rasmussen said the new strategy has the potential to unlock significant value for the company, as well as for ocean-based farmers and other

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Published on
March 4, 2024

A larger harvest and higher average sales prices helped Frøya, Norway-headquartered salmon-farming group Måsøval achieve operating revenues of NOK 688.4 million (USD 65.4 million, EUR 60.3 million) in the fourth quarter of 2023, up from the NOK 400.3 million (USD 38 million, EUR 35.1 million) reported for the corresponding period of 2022.

For the full year 2023, Måsøval’s operating revenues exceeded NOK 2.4

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Published on
March 4, 2024

Norway has long been a leading exporter of seafood to the United Kingdom, with the Scandinavian country holding an estimated 20 percent share of the U.K. seafood import market just last year.

However, there are worrying Norway-U.K. seafood trends arising, mainly regarding declining fish consumption among Britons and subsequent dips in import volumes of Norwegian cod, salmon, and prawns.

This topic was a major discussion point at the 2024

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Published on
February 29, 2024

Due to a solid fourth quarter in 2023 and a strong financial year overall, Bergen, Norway-headquartered Lerøy Seafood Group (LSG) is making steady progress toward meeting most of its 2025 strategic targets originally set in mid-2022, according to the company's CEO, Henning Beltestad.

These objectives include an EBIT of NOK 1.25 billion (USD 118 million, EUR 109.1 million) for its downstream Value-Added Processing, Sales, and Distribution

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