Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.


Author Archive

Published on
February 16, 2026
Global seafood markets have entered 2026 on steadier footing than expected, with resilient consumer demand continuing to support prices across key farmed species.  This resilience has come despite geopolitical uncertainty, shifting trade flows, and tight supply conditions, according to the latest RaboResearch aquaculture outlook report from Rabobank. The report claims easing inflation in major market economies has helped sustain consumption as… Read More
Published on
February 13, 2026
Frøya, Norway-headquartered salmon-farming firm SalMar closed out 2025 with a positive fourth quarter, underpinned by record harvest volumes, lower costs across its value chain, and rising salmon prices. The firm’s Q4 operational EBIT came in at NOK 1.83 billion (USD 192.9 million, EUR 161.9 million), with total harvest volumes of 84,100 gutted weight tons (GWT) and EBIT per kilogram of NOK 21.80 (USD 2.29, EUR 1.92). Revenues reached nearly… Read More
Published on
February 12, 2026
Bergen, Norway-headquartered salmon-farming firm Mowi closed out 2025 with record-breaking revenues and harvest volumes, capping a year of strong operational delivery despite a challenging global salmon market. During Q4, the firm reported revenues of EUR 1.59 billion (USD 1.9 billion) and operational EBIT of EUR 213 million (USD 253.5 million). In the corresponding period of 2024, these totals stood at EUR 1.5 billion (USD 1.8 billion) and EUR… Read More
Published on
February 10, 2026
Faroe Islands-based salmon-farming firm Bakkafrost closed out 2025 with solid biological performance but relatively stagnant financial results as high global supply dampened prices, affecting salmon producers across the globe for the majority of last year. According to its Q4 2025 report, Bakkafrost harvested 27,891 gutted weight tons (GWT) in the three-month period – up from the 20,478 GWT recorded a year previously. That increase was largely… Read More
Published on
February 9, 2026
U.K. retailers recorded strong sales growth of certified sustainable seafood in 2024-25, with Marine Stewardship Council (MSC) eco-labeled products continuing to gain ground across supermarket shelves, according to the newly published “MSC U.K. and Ireland Market Report.” The analysis found that U.K. consumers spent GBP 1.7 billion (USD 2.3 billion, EUR 2 billion) on 189,000 metric tons (MT) of MSC-labeled fish and seafood from the financial… Read More
Published on
February 4, 2026
Coinciding with the entry into force of the High Seas Treaty, U.K.-based conservation nonprofit Sustainable Markets Initiative (SMI) has launched its Ocean Stewardship Initiative, with the aim of transforming global ocean commitments into practical action, starting with one of the world’s most ecologically fragile regions: Antarctica. Founded by King Charles III when he was Prince of Wales, SMI has positioned the new initiative as a response… Read More
Published on
January 26, 2026
Milan, Italy-based consumer food product manufacturer Bolton Food has launched its first dedicated research and innovation (R&I) center in Singapore, calling it a strategic step to accelerate science-driven sustainability and innovation across its global seafood operations. Inaugurated on 14 January , the Bolton Food R&I Center is a permanent, nonprofit platform focused on translating scientific research into practical solutions for the seafood… Read More
Published on
January 23, 2026
A pilot project involving Scottish pelagic vessels, processors, and end buyers has successfully delivered full supply chain traceability for the wild catch of mackerel and herring. The “Catch to Batch” project was developed to address growing market expectations around provenance, sustainability, and transparency – factors that can directly affect access and pricing in global seafood markets. Collaborators on the pilot included the pelagic… Read More
Published on
January 22, 2026
Norwegian salmon-farming firm Mowi harvested approximately 152,000 gutted weight tons (GWT) of farmed Atlantic salmon in the fourth quarter of 2025, around 18,500 GWT more than in the corresponding period of the previous year and an all-time high for the year-end reporting period. The Q4 volume contributed to a record full-year harvest of 559,000 GWT, surpassing 2024’s 502,000 GWT. According to the Bergen, Norway-headquartered group’s latest… Read More
Published on
January 15, 2026
Even though lower cod quotas continue to shape whitefish supply dynamics in the Barents Sea, Norway’s skrei-fishing season is projected to be excellent this season. Skrei, a migratory Arctic cod that travels several hundred miles from the Barents Sea to spawn off of Northern Norway between January and April, is prized by chefs for its lean, firm flesh and delicate flavor. Industry quality assurance controls recorded “excellent” skrei… Read More