Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.


Author Archive

Published on
March 12, 2026
Salmon-farming executives at Norwegian aquaculture firms warned attendees at the 2026 North Atlantic Seafood Forum (NASF) that their industry faces growing regulatory uncertainty and the sector must be more involved in policy debates if it wants to secure long-term growth. Speaking during a panel discussion at the event, which was held 3 to 5 March in Bergen, Norway, Mowi CEO Ivan Vindheim cautioned that dialogue shaping the country’s current… Read More
Published on
March 12, 2026
Three cod farming companies predict the sector is fast emerging as a year-round, high-quality alternative to wild cod, with the potential to steady the market and expand global consumption. Speaking at the North Atlantic Seafood Forum (NASF), Ode CEO Ola Kvalheim outlined Ode’s vision for scaling the farmed cod industry, highlighting its long-term growth potential, technological innovations, and the need for stable supply chains to build… Read More
Published on
March 12, 2026
The surging whitefish prices and inflation that have unsettled the cod, haddock, and other markets could be reframed into an opportunity, according to New England Seafood International CEO Dan Aherne. Speaking at the North Atlantic Seafood Forum (NASF) in Bergen, Norway, Aherne acknowledged that “whitefish inflation is real, painful, and not going away,” but added that if the industry accepts this new reality and focuses on how it… Read More
Published on
March 11, 2026
Global supply growth for farmed salmon is expected to slow dramatically in 2026, tightening the market just as demand – particularly from China – continues to strengthen, according to analysis presented by Pareto Securities at the 2026 edition of the North Atlantic Seafood Forum (NASF). Speaking at the Bergen, Norway, conference, Pareto Securities Equity Research Analyst Henrik Knutsen said the industry is moving out of a period of… Read More
Published on
March 10, 2026
As salmon processors continue to invest heavily in automation, the industry must also recognize that human expertise will remain central to operations, according to equipment and solutions provider JBT Marel. Speaking at the North Atlantic Seafood Forum (NASF) JBT Marel Sales Manager Hans Marius Martinsen said the evolution of automation technology has created more streamlined processing, but has also presented a new challenge. As companies… Read More
Published on
March 10, 2026
For much of the past 20 years, Chile’s salmon industry has been impacted by crises, regulatory tightening, and political conflict. But according to Multi X CEO Cristián Swett, the tide may finally be turning. Speaking at the 2026 North Atlantic Seafood Forum in Bergen, Norway, Swett said the industry is currently entering a new phase akin to that of its earlier trajectory. Swett said that in the early 2000s, Chile was widely seen as the… Read More
Published on
March 9, 2026
Kristiansund, Norway-based seafood industry analyst Kontali is predicting current record prices across the whitefish sector will likely continue deep into 2026, driven by the declining North Atlantic cod supply, geopolitical disruption, and structural changes in global seafood markets. Kontali Analyse AS Senior Analyst Jan Erik Øksenvåg, speaking at the North Atlantic Seafood Forum (NASF) in Bergen, Norway, warned that the whitefish market is… Read More
Published on
March 9, 2026
A handful of emerging aquaculture companies are betting on Iceland soon becoming a major hub for land-based salmon production, with executives at the 2026 North Atlantic Seafood Forum (NASF) outlining ambitious plans to scale output, which they say will be achieved by tapping into the country’s abundant water resources, renewable energy, and supportive communities. Presenting at NASF in Bergen, Norway, leaders from Losna Seafood, Laxey, and… Read More
Published on
March 6, 2026
Tilapia-farming firm Regal Springs has unveiled a new large-format product it believes can help address tightening global whitefish supply. Simultaneously, the firm released an open industry standard designed to scale production beyond its own operations. Regal Springs currently produces between 60,000 and 90,000 metric tons (MT) of tilapia annually, with CEO Graham Ellis describing the company as “the world’s largest fully integrated… Read More
Published on
March 5, 2026
As salmon processors are facing tighter regulations, rising welfare expectations, and increasingly fragmented supply growth, Lübeck, Germany-headquartered processing firm BAADER is positioning modularity as a key component of the industry’s next growth phase. Speaking at the 2026 North Atlantic Seafood Forum (NASF) in Bergen, Norway, BAADER Global Sales Director for Fish Nils Rabe outlined how ethical responsibility, processing versatility,… Read More