From Awareness to Action: How US Consumers and Retailers Are Shaping the Future of Sustainable Seafood

Join the Marine Stewardship Council (MSC) for an exclusive dive into their 2024 seafood consumer survey results and latest market data, revealing record-high demand for sustainable seafood in the US. With environmental awareness on the rise, the US is emerging as a leader in the global movement for sustainability, even beginning to close the gap with European markets.

This webinar will explore how US consumers and retailers are driving change in the seafood landscape. Discover insights into the behavior and preferences of retail seafood shoppers, including how sustainability and certifications influence decision-making. Learn how the growing recognition of the MSC label and the increased availability of MSC certified products on US retail shelves have created successful case studies of consumers and companies driving more sustainable production practices to meet rising demand.

Seafood companies and retailers will gain actionable insights on leveraging MSC certification to build trust, foster loyalty, and align with evolving preferences for sustainable seafood. We’ll also highlight the rapid expansion of MSC certified products in the US market compared to other sustainability-conscious regions, offering practical strategies for aligning with consumer demand and shaping the future of sustainable seafood.

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