From Veil to Visibility: Upending Seafood’s Secretive Distribution Model
Description:
The seafood industry's traditional distribution model, dominated by a trader business model, has long been built on secrecy, fostering inefficiencies and exacerbating fragmentation between producers and buyers. In contrast to categories dominated by consumer-packaged goods companies, the seafood industry lacks the benefits of leveraging deep consumer insights and truly understanding the needs and interests of seafood consumers.
Founded by Ryan Grace, the former president of The Fishin’ Company, Moontail represents a new model of “distribution as a service” that has the potential to unify the industry around transparency, shared data, and partnership. Moontail’s model provides access to economies of scale, fosters professionalism, and facilitates direct collaboration between producers and buyers. This approach can not only strengthen supply chain management but also empower innovation in production by supporting market access.
Join Grace as he discusses his plan to use Moontail to transform the industry from a fractured, trader-driven landscape to one that is efficient, consumer-focused, and ready to innovate.