Talking to millennials about aquaculture
Aquaculture is a critical part of the answer of how we will feed our world in the future. But when it comes to consumers, talking about aquaculture sometimes feels like swimming against the current, according to Jacqueline Claudia, co-founder of LoveTheWild, a Boulder, Colorado, U.S.A.-based start-up that makes and sells cook-from-frozen fish kits. In this webinar, Claudia will discuss the ins and outs of building her company’s brand around fish sourced from aquaculture. She will share her thoughts on the sustainability and market potential of aquaculture, and share quick and cost-effective methods for best practices for customer relations, referencing experiences gleaned from LovetheWild.