Weighing In: How Technology is Shaping Case-Ready Seafood

The pandemic-inspired seafood growth spurt of 2020-2 has largely flat lined, widely attributed to a decrease in consumer discretionary spending — of which seafood often finds itself included — with one exception. “Value-added” products, e.g. case-ready/prepared seafood, continues to make inroads with modern consumers based on perceptions of both product consistency and value.

Studies show that consumers tend to perceive fixed-weight seafood as offering better value, i.e., they are assured of a specific quantity of product for a set price. Why? Fixed-weight packaging eliminates the guesswork and often aligns with consumers’ expectations for portion size and budget and even price or product comparison — while retailers optimize presentation and inventory control. However, delivering case-ready seafood products at a fixed weight poses significant challenges due to the natural variability in product size and yield management complexities. Traditional, manually intensive packaging processes are notoriously inefficient and costly, both in terms of labor and product “give-away” that can run up to 5-6% of yield.

Join Jakob Plauborg as he explores the use of automated, advanced multi-head weighing systems as a solution to those challenges. Such systems optimize the portioning process, virtually eliminating giveaway loss, while minimizing waste.

It will highlight how these systems better meet retailer demands for consistent, high-quality fixed weight products while improving operational efficiency and throughput, lowering labor costs, as well as how they can be integrated into existing packaging workflows. Attendees will gain insights into how adopting multi-head weighing solutions enhance product consistency and profitability in the seafood industry.

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Thank you for registering for the live webinar: Weighing In: How Technology is Shaping Case-Ready Seafood​, sponsored by Harpak-Ulma.

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