Why Now is the Time to Invest in Seafood Promotion: Building on the Success of the Fall in Love with Seafood Campaign

Americans are increasingly choosing seafood for its taste and health benefits, yet consumption still lags behind poultry, beef, and pork. With more than 75 percent of U.S. seafood imported and tariffs pushing prices higher, driving demand requires stronger promotion. Compared to other proteins, seafood receives only a fraction of marketing investment. The Seafood Nutrition Partnership’s Fall in Love with Seafood campaign is working to change that. Join SNP leaders to learn how the campaign was created and how it’s boosting seafood consumption and delivering impressive returns.