Hy-Vee’s private label seafood now completely sustainably sourced

Published on
February 4, 2016

All of Hy-Vee’s fresh and private label frozen seafood has been confirmed to be sustainably sourced, per an announcement from the major retailer.

The grocer set a goal in 2011 to make sure 100 percent of its seafood was responsibly sourced by the end of 2015 – the company met its goal in December 2015.

Working with non-profit FishWise, Hy-Vee made several sourcing shifts including a move to provide fresh and private label farmed salmon that held either a yellow or green status among Monterey Bay Aquarium’s Seafood Watch program.

“When you purchase Hy-Vee seafood, you are supporting best practices that will help ensure a healthy supply of seafood for generations to come,” Greg Frampton, Hy-Vee’s VP of meat and seafood operations, said in a press release. “Hy-Vee’s sustainability mission is to protect ocean resources and do business in a manner that promotes the well-being of our customers, employees, communities and the global environment.”

Moving into 2016, Hy-Vee intends to include shelf-stable tuna and sushi in its Responsible Choice Seafood Program.

Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500