Millennials are on the mind of John Salle, Trident Seafoods senior vice president of marketing, innovation and corporate accounts.
Selling to a new generation of consumers requires new strategies and new products, and Trident and its surrogate, Louis Kemp, have embraced the challenge head-on.
“We have an established brand but new consumers. We asked ourselves, ‘How do we respond to that?’ And we searched very seriously for the right… Read More
The 2016 Seafood Excellence Award winners were announced today at Seafood Expo North America, with French Creek Seafoods taking home the “Best New Retail” award for its Kickin’ Seafood Chili and Trident Seafoods winning the “Best New Foodservice” award for its SeaFusions Pacific Cod Bites.
The Seafood Excellence Awards recognize product leaders in the North American seafood market. New products are judged on several criteria,… Read More
Handy Seafood announced the launch of two new products at Seafood Expo North America: Agedama-Style Crispy Tempura Shrimp for foodservice and Seafood & Sauce for retail. Both products are featured in the New Product Showcase at the show and serve to expand Handy's qualty seafood product offerings.
"The Agedama-Style Shrimp are coated in bits of fried Agedama batter that gives the product a delicious crunch in every bite,” said Randy… Read More
Yamato announced the release of its DFA100 fish analyzer at Seafood Expo North America. The product, available in Japan, provides a quick evalutaion of fish fat measurements. Species that can be analyzed include mackerel pike, yellowtail, horse mackerel, tuna and sardine.
The DFA100 allows consumers to receive quality fish, while increasing the product value from fisheries and processing industries. Yamato used the bioelectrical impedance… Read More
Matlaw’s is conducting a national rollout of its new Big Bag Value Line of seafood products during this year’s Seafood Expo North America (SENA) event, being held in Boston this week from 6 to 8 March.
Each product featured in the line comes in a clear, two-pound (2 lb.) bag bearing the brand’s rippling ocean wave. All offerings – from the Shrimp Jalapeno Mac N Cheese Bites and Panko Breaded Tilapia Fillets, to the Calamari Bites, Panko… Read More
The Alaskan Jack's Seafood Corporation announced the launch of a premium extension of its Frontier Harvest Alaskan Jack's salmon products at Seafood Expo North America.
The Frontier Harvest Alaskan Jack's Gold line consists of two new additions to the brand family, and both of which use Alaskan wild-caught sockeye salmon. The two new additions are Frontier Harvest Alaskan JAck's Gold Pineaple Teriyaki marinade and Frontier Harvest Alaskan… Read More
As usual, Norway has a large presence at Seafood Expo North America, and Egil Ove Sundheim, the U.S. director of the Norwegian Seafood Council, said the combination of unified marketing strategy and consistently high-quality products had driven his country to become the world’s second largest global exporter of seafood.
“We have able to build our brand name into something really powerful,” Sundheim said soon after the kickoff of this… Read More
The Global Aquaculture Aliance (GAA) announced today at Seafood Expo North America that it's accepting applications for the Global Aquaculture Innovation & Leadership Award.
The competition is designed to recognize those who are finding solutions to the challenges faced by aquaculture as well as those who provide leadership required to champion developments in responsible aquaculture. This is the fourth consecutive year that the GAA has… Read More
Maine Coast, a live lobster wholesaler based in York, Maine, announced a major expansion into Boston at Seafood Expo North America (SENA) on Sunday, 6 March.
The company announced plans to build a facility at the Boston Fish Pier designed to hold 20,000 lbs. of live lobster to enable it to increase the speed it can ship its product out of Boston’s Logan Airport, according to an announcement made at SENA by Maine Coast founder and CEO Tom… Read More
Saucy Fish, a supplier of fresh and frozen seafood owned by Icelandic Seachill, announced at Seafood Expo North America its products will appear in 800 Publix supermarkets in the southeast United States.
The Publix announcement is the latest of several U.S. expansion deals struck by Saucy Fish, a five-year-old brand name that focused on marketing in the U.K. until it entered the U.S. market in 2014.
“We’re really pleased to have secured… Read More