Amazon aims to push grocery sales on Prime Day (15 and 16 July), offering discounts at Whole Foods Market as well as charging fees to certain grocery brands on its website.
Among the many discounts Whole Foods Market is offering is wild sockeye salmon fillets for USD 9.99 (EUR 8.91) per pound, from 10 July through 16 July.
Plus, Prime members who spend USD 10 (EUR 8.90) at Whole Foods Market, in-store or on Prime Now, will receive a USD 10 credit to use on Amazon for Prime Day. The offer is available until 16 July.
“To celebrate our Prime members in an even bigger way this year we will add an additional week of amazing exclusive deals on peak-of-season produce and high-quality grocery favorites, on top of our hugely popular spend USD 10, get USD 10 offer,” said John Mackey, co-founder and CEO of Whole Foods, in a press release.
Meanwhile, Amazon is charging “additional funding” to certain grocery brands if sales of their promotional products on Prime Day result in a loss for Amazon, CNBC reported.
“This year we’ve decided not to charge placement fees for inclusion in deal events but instead we request our vendors to fund a [listing] if it’s unprofitable for the duration of the deal,” Amazon’s email to vendors said.
“If additional funding is required, it will be based off total unprofitable units sold for the duration of the deal,” Amazon said in an email, according to CNBC.
However, Amazon is waiving the placement fee required to run Prime Day promotions, which typically costs USD 500 (EUR 446) per deal.
