Birds Eye adds to its gluten free fish offering
U.K. frozen food brand is expanding its gluten-free fish range with the introduction of Gluten Free Fish Fillets in Breadcrumbs in Tesco and Sainsbury’s stores from next month.
The new product has a recommended retail price (RRP) of GBP 2.99 (USD 3.96, EUR 3.40).
Birds Eye launched Gluten Free Fish Fingers last year, with its broader Gluten Free range developed in response to the growing number of families that need to incorporate gluten free dietary requirements into meal times.
It is estimated that one in five Brits now follow a gluten-free diet.
“The ‘free from’ category is seeing strong growth, with industry experts expecting the market to expand by 52 percent by 2020. As the number one frozen food brand, we will help to drive category growth by continuing to focus on the development of Birds Eye gluten free products that can sit on the plates of every gluten-free consumer,” said Steve Challouma, marketing director at Birds Eye UK.