NFI launches website aimed at foodservice sector

Published on
December 8, 2017

The National Fisheries Institute has launched a new website aimed at professional chefs and members of the foodservice industry.

The site, NFIHooked.com, contains videos, articles on trends, nutrition notes, and recipes designed to “encourage chefs to menu seafood,” NFI’s Communications Manager Lynsee Fowler said in a press release.

 “The Hooked newsletter quickly evolved to include a video component which received great feedback from the culinary community,” Fowler said. “The videos illustrate how the trends and tips provided in Hooked can be put into practice successfully. “

The website replaces the quarterly hard-copy newsletter previously distributed by NFI. 

“With the availability of content and the popularity of the videos, a transition of Hooked to a digital property just made sense,” Fowler said.

The website’s content includes restaurant profiles, the Hooked video series, and nutrition tips from NFI’s registered dietitians. The launch debuted with a new video featuring True Food Kitchen, where Chef Randall Mathews discusses the role seafood suppliers play in creating dishes on the menu of the well-known restaurant in Phoenix, Arizona.

“Having Hooked online means new access to the database of articles and videos helpful to the culinary community,” said Jim Walstrom, president of Morey’s Seafood International LLC and chair of NFI’s Communications Committee. “The idea for Hooked originated in one of our committee meetings and it’s been exciting to watch it grow and evolve. It’s important that NFI continues to engage the chef community since we know many Americans eat seafood outside of the home but that can be a double-win because it often inspires them to cook their own seafood at home.”

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