Red Lobster introduces standards program with Super Bowl ad
Red Lobster kicked off its new “Seafood with Standards” program with a Super Bowl television ad.
Aired during the pre-game broadcast of Sunday’s Super Bowl LII, the ad shared Red Lobster’s “Seafood with Standards” story and commitment to serving seafood that is 100 percent traceable, sustainable, and responsible.
“Red Lobster’s vision is to be where the world goes for seafood, now and for generations. To do that, we need to make sure we’re sourcing in a way that ensures there’s high quality seafood available to enjoy for generations to come,” Red Lobster CEO Kim Lopdrup said, which operates more than 700 restaurants. “Responsible sourcing has been a priority for us since the very beginning, and we’re proud to now share this information with our guests so they can feel good about dining with us.”
In its Seafood with Standards program, the restaurant chain commits to serving seafood that is “responsible” by “following Total Allowable Catch (TAC) and other regulatory efforts that manage fish populations, such as fishing quotas, and avoiding serving at-risk species,” the company said in a statement.
It also commits to serving sustainable seafood, which is only sourced from trusted suppliers that follow industry best prices, it said, including only purchasing seafood that is “traceable to a known and trusted source.
For example, both its wild and farmed shrimp are “held to the highest standards,” Red Lobster said on its Seafood with Standards website.
“We know, because we helped set the standards as a founding member of the Global Aquaculture Alliance,” Red Lobster said.