U.K.-based Young’s Seafood Limited has prioritized the development of its foodservice division to grow company sales and has further bolstered this strategy through the appointment of Adrian Greaves in the new role of foodservice director.
“I am delighted to be joining Young’s Seafood at this exciting time in foodservice and I look forward to growing the foodservice business with both existing and new customers,” Greaves said.
Greaves previously held a number of senior and board level positions representing foodservice across United Biscuits, Heinz UK and McCain GB. Most recently, he led his own foodservice consultancy.
Pete Ward, chief executive of Young’s, said, “I am pleased to welcome Adrian Greaves to our team. He brings a wealth of foodservice experience and expertise, which will help us to achieve our strategic plans. We want to inspire people to enjoy fish now and for generations to come with great quality seafood. Adrian will play a key role in making this vision a reality with our foodservice customers, from restaurants to schools, and from hospitals to fish and chip shops and other foodservice outlets.”
