Thai Union Group PCL has made a strategic investment in Aegir Seafood Company, a leading producer of cod liver in Iceland.
The Aegir investment is aimed at supporting the growth of the cod liver business for Thai Union’s King Oscar brand, a Norwegian-based manufacturer of cod liver, sardines, and mackerel that Thai Union acquired in 2014.
Thai Union said the investment will play an important role in King Oscar’s strategy to create growth and help it take a leading position in the canned cod liver segment.
“Aegir has built a reputation over almost 25 years for manufacturing some of the most premium cod liver in the market today,” Thai Union CEO Thiraphong Chansiri said. “The strategic investment in Aegir will strengthen King Oscar’s capacity and market position through the addition of the plant in Iceland, while also providing improved sourcing of cod liver for the brand.”
Aegir sources all of its cod from fisheries adhering to the Icelandic Responsible Fisheries certification scheme, while its products are also certified by the Marine Stewardship Council (MSC).
Photo courtesy of Thai Union Group
