Alaska seafood prominently featured in US restaurant chains' Lent specials

Jack in the Box's Lent special featuring Alaska pollock.

A variety of seafood from Alaska – especially pollock – is heavily featured in U.S. restaurant chains’ limited-time offers during the Lenten season, which began 14 February and runs through 28 March.

Among the numerous nationwide seafood meals available for Lent is a pollock fish sandwich from Jack in the Box, Alaska flounder fish tacos from Taco John’s, an Alaska flounder fish sandwich from Popeye’s, a pollock fish sandwich from Sonic, fish and chips made with Alaska pollock at Wienerschnitzel, and an Alaska fish sandwich featuring pollock from Dairy Queen.

Beyond quick-service restaurants (QSRs), Nordstrom Marketplace Café, which operates 200 locations, is offering Alaska salmon nicoise, blackened Alaska salmon salad, and Alaska salmon Oscar. Bob Evans, which has 437 restaurants, is featuring Alaska cod in its fish sandwich, while 54-location-strong Cooper's Hawk is also featuring cod in its fish and chips and crispy fish sandwich.

Fast food chain White Castle is offering a variety of seafood during the Lenten season – a time when many customers seek non-meat options – the company said in a press release. Its shrimp nibblers are available for a limited time and its panko fish sliders made with Alaska pollock are offered year-round in all of its 345 restaurants.

“The [meals] are proudly made from Alaska pollock as part of a partnership with the Alaska Seafood Marketing Institute,” White Castle said.

Many other restaurant chains also partner with ASMI throughout the year, but especially for limited-time offers during Lent, ASMI Domestic Marketing Manager Leah Krafft told SeafoodSource. In fact, ASMI has a record number of partners this Lenten season. 

“As seafood consumption overall has grown, so has the consumer preference for wild and sustainable seafood, with consumers preferring wild four to one over farmed,” Krafft said. “Consumers are overwhelmingly more likely to buy seafood from Alaska over other sources – even more so than when ...

Photo courtesy of Alaska Seafood Marketing Institute

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