Bumble Bee targets millennials with holiday marketing efforts featuring ready-to-eat options

Bumblee bee

San Diego, California, U.S.A.-based Bumble Bee Seafoods is targeting millennials this holiday season by rolling out two new marketing initiatives that primarily focus on Americans’ growing interest in snacking.

Bumble Bee recently teamed up with actress Christy Carlson Romano, who is best known for her roles in such TV shows as “Kim Possible” and “Even Stevens,” both of which came out in the early 2000s. Now, Carlson Romano runs a popular YouTube channel and hosts a podcast, among other ventures, which present avenues for her to “inspire consumers to grab Bumble Bee for an easy ‘Eat BEEfore You Eat’ snack meal this holiday season,” the company stated.

Specifically, Carlson Romano is helping reach younger consumers with Bumble Bee’s message that its tuna products are an affordable, nutritious, convenient, and delicious protein source.

“I know that for my family, the days leading up to big holiday celebrations are filled with errands, to-do lists, and a lot of time in the kitchen preparing for big meals,” Carlson Romano said. “That’s where Bumble Bee can come in handy. My kids and I love grabbing a tuna pouch or kit on our way out the door.”

Besides the partnership with Carlson Romano, Bumble Bee has launched another initiative aimed at boosting sales and brand recognition during the holiday season by releasing its new “Tuna Lovers’ Advent Calendar.”

“Tuna sales usually slump during the holiday ... 

Photo courtesy of Bumble Bee

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