Home meal kit company Blue Apron is debuting seasonal meal kits, starting with its Summer Lobster Box.
The New York City-based company’s first-ever Summer Lobster Box is “an ode to summer, offering customers a unique and fun way to celebrate with friends and family, whether on vacation or as a weekend activity,” the company said in a press release.
The company’s new recipes include Lobster Rolls with Lemon and Chives, Creamy Potato Salad with Capers and Pickled Peppers, Corn on the Cob with Garlic and Herb Butter, and Green Salad with Feta, Tomatoes, and Radishes. The meal kit containing ingredients to make all four recipes serves four and costs USD 129.98 (EUR 122.82).
Its new Lobster Box features a placemat with lobster trivia, hosting tips, and entertaining extras such as a custom basil lemonade cocktail recipe.
“These recipes were designed to be decadent yet quick to prepare. The pre-cooked lobster saves our customers time in the kitchen by not having to cook it themselves, let it cool, then break down and pick the meat,” Blue Apron Vice President of Culinary John Adler said. “Designed to be ready in 60 minutes, the toasted rolls are filled with lightly dressed lobster, garnished with chives and finished with a squeeze of lemon juice.”
The Summer Lobster Box is available to ship the week of 27 June, for customers with or without a subscription, and will be available all summer or while supplies last.
The Summer Lobster Box is one of several seasonal meal kits Blue Apron has planned throughout the year. The options will include recipes that feature ‘best-of-the-season’ proteins, produce and ingredients for a premium and memorable experience, according to the company.
“In a recent company-sponsored survey, approximately 89 percent of participants stated that they were interested in a seasonal offering to help them celebrate special moments, a particular season or event,” Adler said “While we have offered occasion-based, experiential meal kits in the past, including Thanksgiving, we are excited to feature these limited-time, seasonal meal-kits on an ongoing basis to provide our customers with everything they need to make entertaining easier, with minimal effort.”
Photo courtesy of Blue Apron
