US seafood suppliers score partnerships with pro, college sports teams, venues

A Pacific Seafood advertisement shown at a Pac-12 Conference football game.

Major U.S. seafood suppliers Trident Seafoods and Pacific Seafood are benefiting from recent partnerships they’ve established with U.S. sports teams, sports conferences, and entertainment venues.

Pacific Seafood Vice President of Marketing and Development Bill Hueffner told SeafoodSource his Clackamas, Oregon, U.S.A.-based firm believes sports partnerships to be an ideal match for its brand. In addition to the obvious benefits of reaching a wide sports-watching audience, partnering with sports events and teams helps consumers associate food brands with health, he said.

“Consumers often perceive companies that sponsor sports events or teams as supportive of athleticism, teamwork, and healthy lifestyles,” he said. “This positive association can translate into increased trust and loyalty from consumers.”

Eating seafood can enhance athletic performance and its health benefits, such as its omega-3 fatty acids that support cardiovascular health and cognitive function, are universal, Hueffner said.

“Associating seafood with sports and athleticism reinforces the idea of a healthy lifestyle, aligning with consumers who are conscious of their diet and well-being,” he said. “We can tap into this market by emphasizing the role of seafood in muscle recovery, inflammation reduction, and overall health maintenance.”

Another major benefit of these partnerships is

Photo courtesy of Pacific Seafoods

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