A new app is offering seafood supply chain managers and trackers unparalleled, global end-to-end traceability.
Developed by Frequentz, the app allows its seafood users to access information on remote harvesting areas, ocean waters and factory floors as a means to automate tracking capabilities throughout the supply chain. Ultimately, suppliers will be able to more accurately capture the critical data they need in real time with the digital application, and thereafter, sync that data with Frequentz’s traceability platform, IRIS.
According to Ro-el Cordero, Director of Product Management for Mobile with Frequentz Inc., the app has arrived at a time of great change for the industry and is positioned to help suppliers set the standard for seafood supply chain tracking in the future.
"Frequentz embraces industry and technology shifts as an opportunity to define and create tomorrow's standards. When you evaluate the current seafood traceability challenges, such as suppliers who have traditionally relied on handwritten records while out at sea, a mobile application is the most viable solution for enabling faster and more efficient recording processes," said Cordero.
"As government regulations and consumer expectations continue to drive the world towards more transparency in our food and drug supply chains, mobile applications will play a pivotal role. As a leader in mobile traceability, we are committed to providing intuitive mobile apps to address our customers' needs," Cordero added.
Tuna supplier Marbelize has already implemented Frequentz’s app into its operations for the purpose of providing transparency and as a way to face ongoing industry issues – like illegal, unreported and unregulated fishing (IUU) – head-on.
Frequentz lists the following as key areas that the app serves to improve:
- Transparency – Provides visibility into supply chain activities and simplifies tracking regardless of location.
- Compliance – Allows users to show and share traceability information with observers, inspectors, and regulatory bodies by digitizing records.
- Access – Increases the ability to reach the most remote areas of the planet and put traceability into the hands of producers that otherwise would have no way to participate in a global traceability network.
- Precision/Accuracy – Provides location and time detail directly from users instead of relying on third party services and inference. It also gives users feedback about their data entry and provide options for reducing data entry error when compared to paper logbooks and record keeping.
- Organization – Helps digitize record keeping, making it easier to store, share, and review traceability data. It helps producers become and stay organized in their traceability activities.
- Performance – Reduces the amount of time spent writing, copying, and sorting through paper records, which improves data capture performance and data recall. Because of its ability to travel with users to the most critical points in their process, mobile reduces the lag between the actual and reported event times, while simultaneously eliminating the need for a return to workstations just to log data.
- Communication – Creates a communication channel between every node of the supply chain, reducing incident reaction times and improving coordination between nodes.
- Ownership/Credit – Facilitates a stronger connection between producer and product, which can strengthen the amount of ownership and responsibility that producers feel about their products.
Alongside seafood, other industries are making use of Frequentz’s Track and Trace app as well, including the pharmaceutical and produce industries.
Explore the app in depth here: http://frequentz.com/solutions/track-and-trace/
