Value-added booming at Rouses Supermarkets

Rouses Supermarkets, a chain of 54 stores based in Thibodaux, Louisiana, is both expanding its stores and its value-added seafood offerings.

“Our biggest focus is on foodservice. Value-added items are roughly five percent of our total meat and seafood business, and we continue to see them grow,” James Breuhl, vice president of perishables for Rouses, told SeafoodSource at Seafood Expo North America in Boston, Massachusetts, on Sunday, 19 March.

Breuhl and Joe McClure, the new director of meat and seafood at Rouses, are seeking new value-added offerings at SENA. Suppliers are stepping up to meet this demand, they noted, with products such as seafood taco kits and fried oysters poppers.

At the beginning of March, Rouse’s added a “$5 Meal Deal”, which features a different meal each weekday for USD 5.00 (EUR 4.65). On Tuesdays, the meal deal is sushi rolls. 

“Launched two weeks ago, we doubled sales the second week,” Breuhl said. 

The retailer has also had success with cook-in-the-bag seafood meals, and has offered fresh boiled shrimp and crawfish in all of its stores for years. 

The retailer’s prepared foods growth mimics the chain’s overall growth. Last November, Rouse’s acquired LeBlanc’s Food Stores, a chain of nine stores in the Baton Rouge, Louisiana area. Rouse’s is in the process of adding crawfish boiling equipment to all nine stores.

Many new executives have also come on board, including Steve Black, former president of Lucky’s Market, as president and COO. Breuhl, former director of meat and seafood, was promoted to vice president of perishables, as McClure was brought on to handle meat and seafood sourcing.

U.S. shrimp suppliers seek continued import duties

by Christine Blank

The International Trade Commission should maintain anti-dumping duties on farmed shrimp from five countries, United States wild shrimp suppliers and processors told the ITC last week.

At hearings in Washington, D.C., members of the American Shrimp Processors Association and others said that the anti-dumping orders on shrimp from Brazil, India, China, Thailand and Vietnam should remain in place due to the harmful impact increased farmed shrimp imports could have on the U.S. shrimp industry as a whole.

“If the orders were revoked, we would see what we saw in the early 2000s: flooding the U.S. market with [foreign] shrimp,” Chain Delaune, chairman of the Louisiana Seafood Promotion and Marketing Board and vice president of Tommy’s Seafood in New Orleans, Louisiana, told SeafoodSource at the 2017 Seafood Expo North America in Boston, Massachusetts.

On the other side, importers and retailers Performance Food Group, Costco and Publix Super Markets – which represent around 200 million pounds of purchasing power, according to Delaune, said the duties should not continue.

However, if the tariffs continue, the retailers said they would continue to buy the shrimp, since it amounts to an additional cost of around USD 0.10 to 0.15 (EUR ) cents per pound. 

Even with the tariffs, “Asian imports are still flooding the market,” said Mark Abbot, national sales at Biloxi Freezing & Processing Inc. in Biloxi, Mississippi. “Because of the strong dollar, imports grew extensively last year.”

However, C. David Veal, executive director of the American Shrimp Processors Association, understand why large institutional buyers are sourcing farmed Asian shrimp versus wild U.S. shrimp.

“It boils down to money, particularly in the institutional trade. White tablecloth customers may be willing to pay [more for wild U.S. shrimp].”

Still, U.S. wild shrimp demand remains strong, Abbot said.

“Our customers are willing to pay for domestic, local shrimp,” Abbot said. “I see substantial growth ahead for wild shrimp.”

At the same time, Gulf of Mexico shrimp landings dropped 24.1 percent from January through November, 2016, to 88 million pounds, according to NOAA.

“There were very low landings in 2016. We have nothing to attribute that to; it is Mother Nature,” Delaune said.

“Over the past three to four years, we have seen industry decline a bit. The number of offshore vessels is down below 1,500,” Veal said. “Plus, there has been unusual weather over the last few years.”

Asa a result, prices for Gulf shrimp reached near historical highs in late November, with U15-count shrimp priced at USD 9.77 (EUR 9.33) per pound in the Northern Gulf and USD 10.30 (EUR 9.84) per pound in the Western Gulf. Ex-vessel prices for 26-30 count shrimp were also higher than those reported in the previous, reportedly reaching 4.42 (EUR 4.22) per pound, compared to USD 2.84 (EUR 2.71) per pound last November.

However, Gulf shrimp prices have since stabilized and are now relatively flat, according to Abbott.



Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500