How to Build a Rock Star Consumer Brand
Speakers: Carol Ortenberg, NOSH / BevNET; Poorvi Patodia, Biena Snacks; Ken Plasse, Fishpeople; Kate Weiler, Drink Simple
The seafood industry has historically been very supply driven. But today’s consumer doesn’t want to be “sold” on what they need or engage in a one-way transaction with a company. Instead, they want to belong to a brand. In this panel, hear from experts in the natural foods and meal-kit world who have built successful, fast-growth, venture-backed businesses that are solving unmet consumer needs and building long-lasting relationships to help fuel future company growth. The aim of the panel is to give attendees a better understanding of how to meaningfully market to millennials and lessons on building an enduring brand that will drive company value and growth. Panelists will present examples of successful marketing programs, consumer research findings, and actionable suggestions. They will engage the audience with mobile polling along the way. The goal is for half the session (or more!) to be left for audience to ask questions.
Content Access
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$45.00
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$45.00
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How to Build a Rock Star Consumer Brand
Speakers: Carol Ortenberg, NOSH / BevNET; Poorvi Patodia, Biena Snacks; Ken Plasse, Fishpeople; Kate Weiler, Drink Simple
The seafood industry has historically been very supply driven. But today’s consumer doesn’t want to be “sold” on what they need or engage in a one-way transaction with a company. Instead, they want to belong to a brand. In this panel, hear from experts in the natural foods and meal-kit world who have built successful, fast-growth, venture-backed businesses that are solving unmet consumer needs and building long-lasting relationships to help fuel future company growth. The aim of the panel is to give attendees a better understanding of how to meaningfully market to millennials and lessons on building an enduring brand that will drive company value and growth. Panelists will present examples of successful marketing programs, consumer research findings, and actionable suggestions. They will engage the audience with mobile polling along the way. The goal is for half the session (or more!) to be left for audience to ask questions.
Content Access
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A Look Back and a Look Forward: NOAA Fisheries Update 2021
Speakers: Kate Naughten, Director of Communications - NOAA Fisheries; Alexa Cole, Director, Office of International Affairs and Seafood Inspection - NOAA Fisheries; Paul Doremus, Acting Assistant Administrator - NOAA Fisheries
Session Description: 2020 was an unprecedented year for the U.S. seafood sector due to the impacts of COVID-19. Fishermen, growers, processors, and the broader seafood sector nationally suffered revenue losses and market and trade disruptions, and scrambled to pivot to new markets. In this session, NOAA officials examine key issues, policies, impacts, and advancements critical to building a more resilient U.S. seafood sector—both fished and farmed—and how rebuilding will continue to play out in 2021 and beyond. NOAA officials also discuss new opportunities for U.S. aquaculture in 2021 and new, federally led efforts to combat Illegal, Unregulated, and Unreported fishing.
Content Access
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$45.00
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$45.00
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A Look Back and a Look Forward: NOAA Fisheries Update 2021
Speakers: Kate Naughten, Director of Communications - NOAA Fisheries; Alexa Cole, Director, Office of International Affairs and Seafood Inspection - NOAA Fisheries; Paul Doremus, Acting Assistant Administrator - NOAA Fisheries
Session Description: 2020 was an unprecedented year for the U.S. seafood sector due to the impacts of COVID-19. Fishermen, growers, processors, and the broader seafood sector nationally suffered revenue losses and market and trade disruptions, and scrambled to pivot to new markets. In this session, NOAA officials examine key issues, policies, impacts, and advancements critical to building a more resilient U.S. seafood sector—both fished and farmed—and how rebuilding will continue to play out in 2021 and beyond. NOAA officials also discuss new opportunities for U.S. aquaculture in 2021 and new, federally led efforts to combat Illegal, Unregulated, and Unreported fishing.
Content Access
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$40.00
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$40.00
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Product Total
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$130.00 |
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Grand Total
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$130.00 |
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