The Chasm: Understanding Innovation Adoption and Diffusion | Product

Over the last 60 years, our understanding of how markets adopt innovation has evolved. This work started with Everett Rogers introducing the idea of early adopters and the diffusion of innovation theory and then expanded with Geoffrey Moore’s focus on discontinuous, disruptive innovation. Now this field of research is being adapted and applied to innovation associated with sustainability and large-scale change including implementation of the UN’s Sustainable Development Goals.

Ian Kendrick with Bounce Beyond will discuss the challenges and opportunities for the seafood industry when adopting innovation to help the industry stay competitive in future protein markets.