The Future of Green Claims: Trends in the EU, Implications for U.S. Retailers
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Best practices for sustainability claims have evolved rapidly over the past decade, with Europe leading the way through new and emerging green claims regulations. Join the Marine Stewardship Council (MSC) U.S. team and sustainability experts, Mike Hower of Hower Impact, and Jayni Hein of Covington & Burling LLP, for a forward-looking session exploring how U.S. companies can adapt to stay ahead of regulatory developments while meeting growing consumer demand for credible sustainable products. Drawing on MSC’s global experience in sustainability claims and marketing supported by robust levels of assurance, this webinar will examine what is shaping the future of green claims, what it means for U.S. businesses, and best practices for communicating sustainability that demonstrate credibility and impact, ultimately building consumer trust.
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