ASMI names directors for domestic marketing, communications

The Alaska Seafood Marketing Institute today announced two new directors: Megan Rider as domestic marketing director, and Ashley Heimbigner as communications director.

“The staff at ASMI is incredibly talented. It’s with great pleasure to have Megan and Ashley step into their new roles,” ASMI Executive Director Jeremy Woodrow said.

Rider joined ASMI in 2013, working with the international program, and most recently served as the domestic marketing manager. Prior to joining ASMI, the lifelong Alaskan worked in the state governor’s office and for a lobbying firm. The domestic marketing program is responsible for executing strategic Alaska Seafood promotions with foodservice and retail partners across the United States. Rider was named interim domestic marketing program director in November 2018.

“It is a great honor and privilege to continue to work on behalf of the Alaska seafood industry,” Rider said.

Heimbigner joined ASMI in January of 2018 as international marketing specialist, after working as tourism and sales manager at Visit Anchorage, and holding the position of communications manager position at Alaskan Brewing Co. in Juneau. As communications director, Heimbigner will oversee the brand and messaging priorities of the whole organization, act as a spokesperson to press and trade media, and manage ASMI’s domestic consumer public relations, in-state and fleet communications.

“Working with the ASMI international program provided an incredible understanding of our efforts to promote the quality and value of the Alaska Seafood brand in our global markets,” said Heimbigner. “I am pleased to have the opportunity to further support these efforts as communications director.”

ASMI is a public-private partnership between the State of Alaska and the Alaska seafood industry established to foster economic development of a renewable natural resource. ASMI plays a key role in the positioning Alaska’s seafood industry as a competitive market-driven food production industry and premium global brand.



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