ASC fish makes Belgian Fish Guide


SeafoodSource staff

Published on
November 18, 2013

The Belgian Fish Guide, a shopping guide for responsible seafood, will be offering tilapia and pangasius certified sustainable by the Aquaculture Stewardship Council (ASC) for the first time, according to the ASC.

The guide is produced annually by the World Wildlife Fund (WWF), and appears in 18 countries worldwide. ASC-labeled products have already appeared in the Dutch and Swedish versions of the guide.

"This is a great sign of how far ASC has come in just over a year since the first product with the ASC logo was launched in 2012," said ASC's CEO Chris Ninnes. "The Belgian market has been very receptive and I am hugely encouraged by this development. This Fish Guide will help ASC reinforce our position even further."

WWF Belgium announced the release of the newest version of the guide, including the ASC-certified fish.

"WWF Belgium is pleased to include ASC labelled products in our Fish Guide for the first time," said Franck Hollander, conservation policy officer at WWF Belgium. "The guide is an established tool amongst Belgian consumers, helping them to choose responsibly produced fish."

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