U.K.-based independent seafood supplier M&J Seafood has announced it will be exclusively stocking sea bass farmed in Anglesey in Wales, starting in August 2013.
“We feel this Angelsey Sea Bass offers a fantastic addition to our range, not only is it a great tasting fish but customers can have peace of mind as it has been given the best MCS rating, so has been developed with environmental sustainability as a key principle,” said Mike Berthet, M&J’s director of fish and seafood.
The company is marketing the sea bass as sustainable and traceable. The bass, produced by Anglesey Aquaculture, has been labeled sustainable by the Marine Conservation Society (MCS).
“M&J Seafood’s commitment to sustainability and ensuring that chefs have access to the most responsibly caught and farmed fish is second to none,” said Kenny Woods, sales manager at Anglesey. “We feel this contract is further evidence that we are going about our business and raising our fish in the right way.”
M&J also announced a contract to produce new Marine Stewardship Council certified Perlas, an imitation black roe from the North Atlantic which the company is marketing as an alternative to caviar.