Trans-Ocean Launches National Surimi Ad Campaign

Trans-Ocean Products of Bellingham, Wash., will launch a national consumer advertising campaign for its Crab Classic brand of surimi seafood, beginning with spots in the February issues of five leading women’s magazines.

The February issues of Women’s Day, Good Housekeeping, Better Homes & Gardens, Family Circle and Ladies Home Journal will feature the ads, which promote Crab Classic as “Today’s Healthy Catch.” Including a recipe and coupon, the ads will reach an estimated 20 million readers. Additionally, the Crab Classic brand will be featured on the Kitchen Spaces segment of the cable-TV program “Designing Spaces,” which airs nationwide on The Food Network, The Learning Channel and a host of regional networks.

“There’s never been a better time to promote surimi seafood as a convenient and healthy option for today’s consumers,” says Lou Shaheen, VP of sales and marketing at Trans-Ocean. “As the market-share leader, we believe our advertising will help drive category growth for our retail customers and build market share for our Classic brand at the same time.”

The Kitchen Spaces segment will feature Crab Classic recipes by Trans-Ocean Corporate Chef Mark Aaron Ross. The program appears on national and regional cable networks.

Trans-Ocean is partnering with SmartSource Online Savings Network, an online coupon program. reaches more than 50 million households each month, 84 percent of which are headed by 35- to 45-year-old women., a division of NewsAmerica Marketing, partners with major food retailers, magazine and newspaper publishers and lifestyle-oriented Web sites to fulfill coupon offers.


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