Fish for Life website launched


SeafoodSource staff

Published on
July 25, 2010

Young’s Seafood on Monday announced it launched a website detailing its sustainable seafood sourcing program.

Introduced in 2006, the Fish for Life program encompasses “detailed criteria and a stringent assessment process” to ensure that all of Young’s seafood is responsibly sourced. The Fish for Life logo appears on all Young’s packaging.

“Our Fish for Life vision drives us to engage actively with suppliers and the wider industry,” said Mark Escolme, managing director of Young’s. “It’s not just about sourcing our own fish sustainably but about also supporting projects and research [that] will be of long-term benefit to long-term seafood sustainability and security for the marine environment.”

The new site,, features a downloadable guide detailing the taste and texture of nearly 100 fish species and a testimonial from British chef Mitch Tonks, a supporter of the Fish for Life program.

Ian Hagg, director of corporate social responsibility for the Findus Group, which owns Young’s, said the site will eventually serve as an industry-wide forum for debate on sustainable fisheries and aquaculture.

“Our aim is to increase understanding, both of what sustainable seafood is and the ways that industry can help deliver it,” he explained. “Also we want the site to be a starting point to equip anyone who’s interested with the information to ask the right questions. It will be a forum for the views both of our own experts and the wider industry.”

Last month, the Fish for Life program won the grand prize in the management category of the European Business Awards for the Environment.

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