Greenpeace declares victory over Princes, Asda
Greenpeace on Wednesday announced that after an aggressive campaign, Princes, the United Kingdom’s No. I canned-tuna brand, has committed to stop using indiscriminate fishing methods resulting in bycatch of shark and other species.
According to Greenpeace, in a strategy showed to campaigners, Princes has pledged that by the end of 2014 all of its canned tuna will be caught by either pole-and-line or purse-seine nets without fish aggregating devices (FAD).
The announcement puts the company — which came in last in Greenpeace’s most recent ranking of the UK’s canned-tuna brands according to whether the fish is harvested in a sustainable, environmentally friendly manner — in line with the likes of Sainbury’s, Marks & Spencer and Waitrose, which have removed FADs from their tuna supply chains.
Greenpeace also announced that discount chain Asda has also committed to match Prince’s strategy, as its canned tuna will also be FAD-free by 2014.
Greenpeace now lists John West and Morrisons as the most environmentally unfriendly canned-tuna brands.