Greenpeace still targeting Clover Leaf


SeafoodSource staff

Published on
October 25, 2011

Greenpeace on Wednesday continued its battle against Canadian tuna canner Clover Leaf Seafoods.

Activists visited the company’s headquarters to return cases of its canned tuna products. They held banners reading “Clover Leaf kills more than just tuna,” a slogan they also painted in red on the main doors of the company’s office. Activists also dressed in shark costumes to deliver a platter of fake shark, turtle and seabird remains, representing what the it deems “wasteful destruction that comes with the company’s unsustainable sourcing practices.”

Last week, Greenpeace released a video parodying Clover Leaf.

“Canadian consumers deserve better than Clover Leaf’s canned ocean destruction. As Canada’s largest brand of unsustainably caught tuna, Clover Leaf can and should become a leader in responsible sourcing policies, as major European brands have already done,” said Sara King, Greenpeace oceans campaign coordinator. “Clove Leaf knows the tuna fisheries it sources from kill far more than just tuna and that there are greener options.”

In May, the environmental activist organization launched a website parodying Clover Leaf and mocking its Take 5 recipe campaign. Changing Clover Leaf’s policies became a priority for Greenpeace following a ranking of Canada’s canned tuna brands in February, in which the company placed 11 out of 14 canned tuna brands.

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