US-based supermarket chain Hy-Vee has added a responsible sourcing commitment to is comprehensive seafood procurement policy.
The policy and commitment were developed in partnership with FishWise.
Hy-Vee has committed to sell responsibly sourced fresh and frozen seafood that is rated green or yellow by the Monterey Bay Aquarium’s Seafood Watch program, certified to an environmental standard equivalent to these ratings, or is sourced from credible, time-bound improvement processes by the end of 2015.
In addition, the company will support fishing improvement projects and is engaging with suppliers to source seafood that is responsibly harvested or raised.
“It is Hy-Vee’s mission to do business in a manner that promotes the well-being of our customers, employees, communities, and the global environment,” said Hy-Vee’s Nate Stewart, VP of Perishables. “We aim to be a destination for sustainable seafood, where customers can be confident that they are supporting the health of their families and that of the oceans by purchasing seafood sold at Hy-Vee.”
“Hy-Vee is taking significant steps to improve the sustainability of its seafood offerings and is establishing itself as a leader in this field,” said Ashley Greenley, FishWise project manager. “We are excited to work with them on their journey towards responsibly sourced seafood.”
