Jamie Oliver Restaurant Commits to MSC-Certified Fish
The Fifteen restaurant in Amsterdam, the Netherlands, announced today that it will serve wild fish certified sustainable by the Marine Stewardship Council of London.
The restaurant, one of a chain of four owned by British celebrity chef Jamie Oliver, will serve Alaska salmon, South Africa hake, Hastings Dover sole and American albacore tuna with the blue MSC eco-label. Fifteen restaurants are also located in London and Cornwall, England, and Melbourne, Australia.
"I am really pleased to see the first of the Fifteen restaurants receive their MSC chain-of-custody certification," says MSC CEO Rupert Howes. "Congratulations to Jamie Oliver and Sarriel Taus of Fifteen Amsterdam and his team on their decision to add MSC certified and labeled seafood options to their menu. Seafood sustainability is a hot topic. Consumers do not want to contribute to the social and environmental problems of overfishing and MSC certification provides them with the assurance they need to know they are making the best environmental choice."
The MSC eco-label is awarded to fisheries that have shown, through an independent assessment, that they are well managed, do not contribute to overfishing and minimize damage to the marine environment.
In order to sell products from a certified fishery with the MSC logo, each member of the supply chain needs to be certified for traceability. The traceability certification means that fish bearing the MSC eco-label can be traced back to the certified sustainable fishery that caught it.
The MSC standards are consistent with the United Nations' Food and Agriculture Organization guidelines.