The National Fisheries Institute’s Salmon Council on Tuesday announced it completed a USD 60,000 (EUR 44,816) consumer segmentation research study on U.S. salmon consumption.
“The research has given the Salmon Council a clear and targeted picture of how to effectively market salmon in the U.S.,” said Rick Speed, council chairman. “Joint marketing efforts will focus on the messages that resonate with our key audiences.”
The research was conducted by Copernicus Marketing. The Salmon Council will share the full research study with any group who joins the council by the end of September. Joint marketing will begin in early 2014.
“We’ve got our playbook and are ready to go to work,” said Speed. “We are calling on everyone in the salmon industry to join this effort.”
Current Salmon Council members include Hofseth, Icicle Seafoods, Inland Seafood, King & Prince Seafood Corporation, Maine Aquaculture Association, Marine Harvest USA, Mazzetta Company, Morey’s Seafood International, Norwegian Seafood Council, Pacific Seafood, Salmon Chile, Seattle Fish, Slade Gorton & Company, Villa Organics.
