US market chain partners with FishWise

By

SeafoodSource staff

Published on
September 12, 2014

An American grocery store chain based in San Francisco, Calif. has announced a new partnership with environmental nonprofit FishWise.

Andronico’s Community Market, with locations in the Bay Area, said in a statement that it was working with FishWise to implement a responsible seafood program.

“Partnering with FishWise and implementing the FishWise seafood labeling program will provide our guests all information necessary for them to make educated seafood purchasing decisions,” said Reid Pomerantz, Andronico’s director of meat and seafood. “The program also validates our efforts over the past several years to source seafood selections that are sustainable and will drive us even more to provide sustainable and eco-friendly options for our customers going forward.”

As part of the program, the company has improved sourcing, staff training, and point-of-sale materials for customers. The company will also use the Monterey Bay Aquarium’s multicolored labels to mark seafood sourced through the Seafood Watch program guidelines.

“FishWise commends the sustainability commitments that Andronico’s Community Markets has made to ensure that its customers can purchase high-quality, responsibly sourced seafood,” said Ethan Lucas, project manager for FishWise.

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