World champion skier signs Alaska marketing deal


SeafoodSource staff

Published on
July 2, 2013

The Alaska Seafood Marketing Institute has inked a deal with Nordic skiing world champion Kikkan Randall to promote the health and fitness benefits of Alaska seafood consumption.

 “Alaska seafood is the best in the world,” said Randall. “It’s the perfect fuel for my training, and I love that I don’t have to sacrifice flavor for fitness. Low in fat and high in protein and omega-3s, you just couldn’t ask for more.”

 Kikkan made history as the first American woman on the World Cup podium and then went on to become the first American World Cup winner and the first American woman in the Olympic top 10. Hot off a World Championship-winning season, Randall will compete in her fourth Olympic games in Sochi, Russia, in February 2014 and is a favorite to take home an Olympic medal.

 ASMI is proud to support Randall, an outstanding Alaskan athlete who will help spread the word that Alaska seafood is world-class fuel for fitness.

 “Kikkan Randall is the perfect fit as an ambassador for Alaska Seafood. She embodies fitness, health and exceptional Alaskan spirit. We couldn’t be more honored to partner with her,” said Mike Cerne, ASMI’s executive director.

 Randall serves as an ambassador with Fast and Female, an organization that seeks to empower girls through sports and fitness, and she also participates in Healthy Futures, an Alaska program whose mission is to encourage Alaska youth to make daily physical activity a lifelong habit. ASMI applauds her efforts to help create a healthier Alaska.

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