AgriMarine enters China retail market


SeafoodSource staff

Published on
August 26, 2012

For its debut into the retail market, AgriMarine Holdings entered into an agreement with the Ito-Yokado grocery chain to supply locally produced fresh Chinook salmon.

Beginning 28 August, AgriMarine’s salmon will be available initially at Ya Yun Cun Beijing Huatang Ito-Yokado with in-store promotions and marketing programs developed in cooperation with the company’s Beijing sales staff. The programs involve the branding of the product as Chinese produced in pristine waters of the northeast region. In the near future, AgriMarine will expand its deliveries to supply all 15 Ito-Yokado retail stores.

The salmon will come from AgriMarine’s closed containment freshwater farm in Benxi, China.

“Ito-Yokado sees the opportunity to offer a salmon product with improved freshness over imports, to their customers in Beijing and they are launching our product in one of their largest stores in a high-income community,” said Richard Buchanan, AgriMarine CEO. “Securing this supply contract is a significant step for the company. It provides protection against price fluctuations, brings significant sales and cash flow, and demonstrates our ability to deliver quality Pacific salmon at competitive prices.”

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