Aquaculture Stewardship Council certified PC Blue Menu Tilapia is now available at select Loblaw locations in Canada.
Loblaw is the first grocery retailer in North America to offer the ASC-certified product in stores.
The decision is part of Loblaw’s commitment to source 100 percent of all seafood from sustainable sources by the end of this year. The company also plans to introduce additional ASC-certified products including pangaius and tropical shrimp later this year.
“We saw the need for the creation of a global standard-setting program for farmed seafood and are proud to have been engaged in helping launch the first ASC certified product in stores,” said Paul Uys, VP of sustainable seafood at Loblaw. “We hope that Canadians will agree that we are driving the fish farming industry forward to more responsible methods.”
