King & Prince Seafood launches promotion featuring American football

Published on
September 14, 2016

Georgia, U.S.A-based King & Prince Seafood has launched a promotion launched at American football fans in conjunction with the opening of this year’s National Football League season.

The company’s new promotion, “Tailgate Playbook,” offers rebates on its Sensations line of products and also offers menu ideas and recipes for game-day meals.

“We’re all on the same team, so when we can contribute some savings opportunities and traffic-building menu ideas, everybody wins,” King & Prince Senior VP of Sales and Marketing Mark Sutherland said. “Our Sensations line is specifically designed to let operators menu profitable seafood.”

Customers can receive rebates of up to USD 500 (EUR 445) on King & Prince’s Sensations products featuring lobster, jumbo crab and scallops. They can also find recipes for lobster and seafood sliders, crab and seafood nachos, scallop and seafood jalapeño poppers, glazed scallop and seafood skewers.

The “Tailgate Playbook” promotion runs through 31 December, 2016.

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