Long John Silver’s is the latest seafood restaurant to announce specials for the upcoming Lenten season.
From 28 February through 24 April, LJS will spotlight some of its most popular seafood items through its Seafood Feast, featuring batter dipped pollock, lobster stuffed crab cakes and butterfly shrimp for USD 5.99.
In addition, the casual seafood chain will unveil its new visual identity that embodies the brand’s future. The new logo and message "We Speak Fish," will be revealed this Lent along with many other changes customers will see including a new website that launches 14 February, new merchandise and new promotional materials.
“As one of America’s most popular casual seafood restaurants, we are focused on offering our customers delicious, value-priced menu items during Lent and year-round. We invite everyone to celebrate this season at Long John Silver’s to enjoy all their seafood favorites, hand prepared with fresh ingredients every day — simple, easy and affordable,” said John Villanueva, CMO. “We are proud of Long John Silver’s rich history and the progress we have made over the last 40 years. We look forward to elevating our menus, restaurants and overall dining experience in order to reach a new generation of seafood lovers.”
