NFL’s Saints huddle up with Louisiana Seafood

The Louisiana Seafood Promotion and Marketing Board approved a marketing partnership with the National Football League’s New Orleans Saints in a special board meeting held last week at the board’s offices in New Orleans.

The proposal for the 2012 season will make Louisiana Seafood the official seafood for the New Orleans Saints and the Mercedes-Benz Superdome. The agreement also includes LED board announcements and signage throughout the Mercedes-Benz Superdome.

“This is an incredible opportunity for Louisiana seafood to be aligned with one of the top football teams in the nation,” said Harlon Pearce, chairman of the Louisiana Seafood Promotion and Marketing Board. “We look forward to a great season of Saints and seafood.”

In addition, local chefs will have the opportunity to be featured on television broadcasts, increasing awareness across the region and nation of the exceptional flavor and quality of Louisiana seafood.

The program will be funded by marketing dollars given to the board by BP to help the Louisiana Seafood industry regain lost market share following the 2010 oil spill.

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