Nielsen Holdings N.V. on Tuesday announced that it has acquired the Perishables Group, a West Dundee, Ill.-based consulting firm providing data, analytics and consulting on the fresh food business, including seafood. Terms of the deal were not disclosed.
The transaction includes all Perishables Group assets, including data, analytic tools and ongoing client work.
Bruce Axtman, president and CEO of the Perishables Group, will continue to lead the group, now known as Nielsen Perishables Group, and all company employees will join Nielsen’s North America Consumer Analytics team. Nielsen is based in New York.
“This acquisition is a natural evolution in the long working alliance we have had with Nielsen,” said Axtman in a statement. “Our focus remains on enhancing the insights we deliver into the fresh consumer. Our mission is to help retailers and fresh suppliers increase consumer value and improve business performance by helping them apply a consumer-based business model specific to the fresh food business environment.”
Added John Lewis, president and CEO of Consumer North America, Nielsen: “Nielsen acquired the Perishables Group to drive increased value for our clients. With Perishables Group now fully part of the Nielsen organization, we can accelerate our work to integrate total-store information, thus providing a holistic picture of store-level activity. This complete view across all fresh departments — produce, deli, meat, seafood and bakery — provides a distinct advantage for all our clients, including retailers, packaged goods manufacturers and fresh food suppliers.”
Editor’s note: The Perishables Group provides retail sales data to Seafood Business magazine every month. Click here to access the January report on cod.
