A new partnership between Ocado Zoom and The Saucy Fish Co. will allow consumers to receive many of the frozen seafood products from the U.K. supplier within an hour of ordering.
The recently-launched Ocado Zoom will initially be available to selected West London postcodes.
“Consumers in those areas will be able to order dinner with a click, and get their online shopping delivered within an hour or less of ordering,” Saucy said in a press release.
Many of Saucy’s products – including Salmon with Chilli, Lime and Ginger Dressing, Smoked Haddock with Cheddar and Chive Sauce, and Sea Bass with Beurre Blanc Sauce – will be available on Ocado Zoom. The supplier will also offer two Ready to Eat salmon products and two saucy-centered fishcakes.
“Our latest partnership with the innovative Ocado Zoom delivery service means midweek meals don’t have to be boring again. Bold flavors and a tasty fish dish can be on the doorstep in 60 minutes and then on people’s plates in a flash. It’s great news for those who don’t always have the time to shop or are looking for a quick and easy meal solution,” said Amanda Webb, sales and marketing director of Saucy.
To celebrate the launch, Saucy products will be on special at “two for BP 7’s” until 10 October.
Ocado Zoom offers a choice of more than 10,000 products delivered within 60 minutes. Delivery costs less than GBP 2.50 (USD 3.13, EUR 2.84).
The new partnership will be supported by marketing activity from The Saucy Fish Co. and Ocado Zoom, including a geo-targeted paid media and social campaign aimed at those living within selected postcodes, a social competition, and a Saucy Fish Co. logo takeover that will see the brand transform into ‘The ‘Zoomy Fish Co.’
