SeaPak Shrimp and Seafood Co. will be implementing in-store and pre-shop tactics to inspire consumers to create family-friendly, quick-and-easy seafood dishes utilizing species such as shrimp, to align with National Seafood Month in the United States.
For the month of October, SeaPak is asking busy, family-oriented consumers to “Make it Shrimptacular” through various promotions and multiple touchpoints, “influencing purchase frequency, increasing product trial and reinforcing awareness for the SeaPak brand,” said the company.
“Every year, we look forward to celebrating National Seafood Month to help educate families about the importance of eating seafood twice a week,” SeaPak Director of Marketing Megan Grinstead said in a news release. “During Shrimptacular, our goal is to inspire seafood lovers everywhere by giving them fresh ideas for serving great seafood meals at home. Our target consumers – busy, family-focused moms – look to SeaPak throughout the year to provide them with convenient mealtime solutions that consistently deliver on taste and quality. With this year’s integrated campaign, we’ll be doing just that by activating a mix of relevant promotions to encourage consumers to try new seafood-centric dishes along the way.”
As part of the campaign, the “SeaPak Summer Jams” Pandora radio station created by the company will continue to be available until the end of October. The company is also running recipe contest on its Facebook and Instagram channels. The person who posts the best photos and original recipe, which must include a SeaPak product and a mystery ingredient, will receive a USD 1,000 (EUR 892) gift card.
The brand will also be promoting a new step-by-step recipe video featuring a quick-and-easy taco bowl starring SeaPak Jumbo Butterfly Shrimp.
“We understand that some people who are looking to incorporate more seafood into their diets may feel a bit hesitant when it comes to preparing seafood themselves,” Grinstead said of the video. “This is why we continue to create content and utilize tools like video to show consumers just how easy it is to prepare our products.”
Through the SeaPak Coastal Catch e-newsletter, consumers can access coupons every Wednesday throughout October. In-store, at retail locations around the country, Shrimptacular POS displays and retailer promotions will be on hand. The displays and promotions “are tailored to reinforce local promotional excitement and increase trial by driving traffic to the frozen seafood aisle,” explained Grinstead.
Fourteen leading food bloggers will be sharing recipe ideas and encouraging retail stops for SeaPak’s “Make It Shrimptacular” movement as well.
Find more information about the fall Shrimptacular campaign, which marks the fifth year that SeaPak has run promotions specifically for National Seafood Month, here: http://seapak.com/
