US restaurant chains get creative with shrimp, lobster in spring promotions

Despite the end of the Lenten season, U.S. restaurant chains are still promoting seafood dishes this spring
Zaxby's Southern Fried Shrimp with Zaxtail Sauce | Photo courtesy of Zaxby’s
Zaxby's Southern Fried Shrimp with Zaxtail Sauce, one of the many seafood specials U.S. restaurant chains are promoting this spring | Photo courtesy of Zaxby’s
6 Min

U.S. restaurant chains are continuing to promote seafood dishes this spring, with shrimp specials continuing to prove popular, even after the end of the Lenten season on 28 March.

Zaxby’s, a 950-location quick-service chicken restaurant chain based in Atlanta, Georgia, U.S.A., is doing its first-ever shrimp promotion, touting its Southern Fried Shrimp.

"We're taking America's most popular seafood and giving it our own unique spin," Zaxby’s Chief Marketing and Strategy Officer Patrick Schwing said.

The fried butterflied shrimp are served with Zaxtail Sauce, a blend of the brand's Zax Sauce and cocktail sauce with notes of horseradish. Zaxby’s Southern Fried Shrimp Meal features eight shrimp with Zaxtail sauce, Texas toast, crinkle fries, and a small drink, or customers can add a side of four shrimp with Zaxtail sauce for USD 3.00 (EUR 2.82) to one of the restaurant’s other meal packages.

Dallas, Texas, U.S.A.-based Friendly’s, which operates more than 100 restaurants, is promoting a fried shrimp po’ boy sandwich. Friendly’s is also promoting a Tuna Melt served with a Strawberry Salad. Guests can add grilled salmon or chicken to the salad.

“A little taste of the Louisiana bayou, our po’ boy has golden fried shrimp and clam strips, crisp lettuce, fresh tomato, fried onions and Friendlys Signature Sauce all served on a grilled ciabatta roll,” the company said.

Dallas, Texas, U.S.A.-based Twin Peaks, which operates 90 restaurants in the center of the country, has begun offering three new seafood specials. Its Seafood BLT includes lobster salad, bacon, mixed greens, red onion, and lemon mayo on a toasted King’s Hawaiian roll. Its Lobster Mac N’ Cheese is made with lobster, cavatappi noodles, three cheese sauce, roasted corn, red peppers, garlic butter breadcrumbs, applewood smoked bacon, and parsley. And its Blackened Rainbow Trout is served with roasted tomato butter, grilled asparagus, and lemon garlic pilaf.

"We elevated the seafood experience with new twists on classic favorites, giving our guests even more reasons to join us at the ultimate sports lodge,” Twin Peaks CEO Joe Hummel said.

Bonefish Grill, a 175-location chain owned by Tampa, Florida, U.S.A.-based Bloomin’ Brands, has

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