Slade Gorton expands meal kit line with salmon, shrimp
Boston, Massachusetts, U.S.A.-based seafood product manufacturer and distributor Slade Gorton has expanded its Seafood Made Simple meal kit range, with salmon starring in many of the line’s new additions, according to the National Fisheries Institute’s (NFI) Salmon Council.
The latest meal kits to come under Slade’s Seafood Made Simple brand include barbeque-ready Salmon with Shrimp Skewers, Bourbon Rubbed Salmon Tips and Cowboy BBQ Rubbed Shrimp, and Maple Rubbed Salmon Tips and Nashville Hot Rubbed Shrimp. Each kit can be prepared in 15 minutes or less, and features flavors and ingredients that are currently trending with consumers.
“Knowing salmon’s overall popularity, we wanted to help consumers prepare it in a way that would feel comfortable to even those home cooks with very little experience in the kitchen,” said Rachel Fitzgerald, vice president of retail sales and product development for Slade Gorton, which is a member of the NFI Salmon Council. “With pre-measured ingredients and crave-able flavors, we can eliminate a good deal of the hesitation some shoppers go through when they think about buying salmon.”
Some of the kits come packed with more than one species to try, a strategy by Slade to help consumers get comfortable cooking seafood across the board.
“The on-trend combo meal kits provide a seafood experience that’s apart from others by delivering a level of taste, convenience and value that’s currently unmatched in the market,” Fitzgerald said. “At Slade Gorton, we strive to make seafood more accessible to all by bringing delicious, nutritious, and sustainable seafood products to America’s table. Our Seafood Made Simple line helps deliver on that promise.”
Slade Gorton’s Seafood Made Simple meal kits are available at participating U.S. food retailers nationwide, and can be located near the seafood counter.
Slade’s new meal kits align well with the sustainability aims put forth by the NFI Salmon Council, according to the organization.
“Our members are leaders in their field for sustainability and innovation, and we’re always happy to see them elevate those aspects in the marketplace,” NFI Senior Director of Communications and Advocacy Brandon Phillips said. “In addition to those achievements, Slade Gorton has produced an assortment of meal kits that aligns perfectly with the work the Salmon Council has been doing to position salmon as a protein that’s as easy to prepare as it is enjoyable to eat. Products like these make it easier for shoppers to choose salmon on their weekly grocery trip, which, in the long run, delivers benefits that run throughout the council’s membership.”