Whole Foods, Legal running big specials for Alaska's first-of-season Copper River salmon

“Bigger fish look fantastic in the fresh seafood case, are great for the marketplace, and equally great for fishermen’s bottom lines.”
A Copper River salmon fillet on a plate topped with caviar offered by Legal Sea Foods
Legal Sea Foods has rolled out a special menu for the arrival of first-of-season Copper River salmon, featuring such dishes as grilled Copper River king salmon with fresh morels, spring peas, and potato | Photo courtesy of Legal Sea Foods
6 Min
The kickoff of the Alaska Copper River sockeye salmon fishery season, which occurred this year on 16 May, traditionally triggers a race for both suppliers and retailers to be first to market with fresh offerings. Austin, Texas, U.S.A.-based Whole Foods Market and Boston, Massachusetts, U.S.A.-based Legal Sea Foods led the charge in 2024 with big Copper River salmon promotions drawing in shoppers and diners. Whole Foods, which operates more than 500 locations in the U.S., Canada, and the U.K.,…

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