StarKist names active sitcom celebrity as its newest spokesperson
Candace Cameron Bure, star of TV sitcoms “Full House” and “Fuller House,” has been named as the newest brand spokesperson for major seafood producer StarKist.
Bure will join StarKist’s mascot Charlie the Tuna in promoting the StarKist Tuna and Salmon Creations line of single-serve pouches, optimized to appeal to those pursuing healthy, on-the-go lifestyles. To start off, Bure will feature prominently in StarKist's multimedia campaigns, including two 15-second on-the-go TV commercials, which highlight how Bure juggles eating, snacking and keeping up with her health while navigating her busy work schedule. StarKist also has Bure slated to star in its national public relations campaign, across digital and social media, wherein she will share “her own personal health tips including quick and easy recipes featuring her favorite StarKist products,” StarKist explained in a news release.
"I grew up eating StarKist products, and it's a brand that I continue to trust and enjoy today," said Bure. "When I was younger, the individual cans were my go-to staple when I packed my own lunch. Today, as a working mom of three growing kids, StarKist pouches are a great, convenient source of protein that is packed with nutrients to keep my whole family fueled and focused. I am honored to team up with a brand that has continued their commitment to bringing healthy foods to families everywhere, including mine."
"We are big supporters of Candace and know that she has an incredible fan-base that ranges from millennials to baby boomers," added Andy Mecs, Director of Marketing & Innovation, StarKist Co. "These fans not only grew up with Candace, but also with Charlie the Tuna. It's an incredible opportunity to partner the two icons together. Both Candace and our brand are focused on a healthy lifestyle, so we're thrilled to have her on board to help represent the way people enjoy seafood with our innovative, convenient pouch products available in various flavors."
In her new spokesperson role, Bure will represent all StarKist Creations products, including Salmon Creations in Lemon Dill and Mango Chipotle, as well as Tuna Creations flavors: Lemon Pepper, Sweet & Spicy, Ranch, Hickory Smoked and, her personal favorite, Hot Buffalo Style.
Watch Bure’s StarKist commercial spots here: